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The Advertising Standards Authority (ASA) regularly issues news and advice for companies to help them make their advertising compliant with the rules. During the first three months of 2021, the ASA issued advice on matters that are relevant for cosmetic claims.
- Advice on microbiome claims for cosmetic products, published on 28 January 2021 following a ruling on this topic.
- Advice on comparative claims, published on 26 February 2021.
- Advice on advertising and body image, published on 11 March 2021.
Companies are encouraged to consult these and more advice from the ASA, in order to ensure their claims and advertising comply with the requirements and do not mislead the consumer.
