Published: 09 April 2021  (Updated: 09 April 2021)

ASA News – Quick Guides Relevant for Cosmetics Advertising

The Advertising Standards Authority (ASA) regularly issues news and advice for companies to help them make their advertising compliant with the rules.  During the first three months of 2021, the ASA issued advice on matters that are relevant for cosmetic claims.

Companies are encouraged to consult these and more advice from the ASA, in order to ensure their claims and advertising comply with the requirements and do not mislead the consumer.

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