Published: 15 November 2021

Environmental Claims: Full Life Cycle of the Product

The Competition and Markets Authority (CMA) Green Claims Code provides six principles which must be complied with when making environmental claims.  These principles are in accordance with the requirements of consumer protection law. 

The fifth principle of the CMA’s Green Claims Code states that environmental claims must consider the full life cycle of the product or service. 

  • The full life cycle of the product or service, and the whole of a business’s activities, may be relevant.
  • All aspects of a product’s or service’s environmental impact over its life cycle, including its supply chain, could be important.
  • Claims should also make clear the limits of any life cycle assessment the business has done.
  • Any life cycle analysis used to back up a claim should be up to date.

Review and assess your environmental claims against the Green Claims Code now!  The CMA will carry out enforcement investigations from January 2022.

For further advice, companies can also consult the CTPA Guide to Environmental and Green Claims.

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