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CTPA would like to inform manufacturers about a major awareness campaign that the Oral Health Foundation are planning. It is a multi-channel public awareness campaign aimed at promoting behavioural change by encouraging consumers to take better care of their oral health, helping to prevent dental problems. It encourages an increased, and more effective, use of oral hygiene products and better habits and practices. More information can also be accessed from this presentation.
Any cosmetic and personal care companies with products in the oral health space who would like to be involved in the campaign or would like further information, please contact the Oral Health Foundation ([email protected]).
