Join DBT at BeautyWorld Middle East this October

The Department for Business and Trade invites UK beauty, wellness, and personal care brands to join their trade mission to BeautyWorld Middle East (BWME) - the region’s largest international trade fair for beauty products, hair, fragrances, and wellbeing.  The trade show is taking place on 27-29 October 2025 at the Dubai World Trade Centre.

Why Join?

• Access to over 50,000 industry professionals from 140+ countries;
• Exhibit your products in the UK Pavilion;
• Connect with distributors, retailers, and buyers across the Middle East, Africa, and Asia;
• Gain insights into regional trends and regulatory landscapes;
• Amplify your brand through DBT-led networking and promotional activities.

What’s Included?

• Pre-mission briefing and market insights with key partners;
• Exhibition space on the DBT stand within the UK Pavilion;
• Meet the Buyer networking reception;
• Invitation to BWME Awards Dinner;
• Digital marketing opportunities;
• Post-event follow-up and export support.

This is an opportunity for companies looking to expand their brand in one of the world’s fastest-growing beauty markets.  To register your interest, please visit the UK Government website.  The deadline for expressing your interest is 14 August 2025.

Companies can download a copy of the 2024 Middle East Beauty Market Report - here.