Published: 19 July 2022  (Updated: 19 July 2022)

The Beauty Accelerator™ 2022

Now in its third year, The Beauty Accelerator™ is a joint beauty initiative for UK independent beauty brands which offers the chance to receive £150,000 equity investment from SFC Capital plus a yearlong strategic partnership with The Red Tree.   The Beauty Accelerator™ 2022 is open to beauty brands that are based and registered in the UK.  Brands that entered The Beauty Accelerator™ 2021 can apply for The Beauty Accelerator™ 2022.  Investment into the winning brand will be made via the Seed Enterprise Investment Scheme (SEIS).

Brands do not need to be registered for SEIS to enter The Beauty Accelerator™ 2022 but it is advisable to be in the process of applying for SEIS and receiving Advanced Assurance from HMRC, which is free of charge to obtain and certifies to investors that the criteria necessary to qualify for SEIS have been met by the company at the time of the application.  Brands must be SEIS registered at the point of investment.  

Applications can be made from 1 August to 23 September 2022 inclusive.  The best applicants will then be short listed and invited to attend virtual interviews with The Red Tree at the beginning of October with those selected appearing in The Beauty Accelerator™ 2022 Final on 19 and 20 October.  It is hoped that the Final will take place in person with each Finalist brand expected to pitch live to The Red Tree and SFC Capital.

Application form and full entry criteria:

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