Published: 13 August 2021  (Updated: 24 August 2021)

The Beauty Accelerator™ 2021 - Applications Opening

The Red Tree, a leading international beauty brand consultancy, and SFC Capital, an early-stage investor, have announced the return of The Beauty Accelerator™ for 2021.  This joint beauty initiative for the UK offers emerging independent beauty brands the opportunity to receive £150,000 equity investment from SFC Capital plus a year-long collaborative partnership with The Red Tree to accelerate the brand’s growth and help build the brand to its next level and beyond.

Open to beauty brands that are based and registered in the UK, applications can be submitted from 31 August 2021 to 24 September 2021.  Short-listed companies will be invited to attend virtual interviews with The Red Tree concluding on 14 October.  The Beauty Accelerator™ 2021 Final will be held on 20 and 21 October 2021, with each Finalist pitching their business plan to The Red Tree and SFC Capital.

For further information, the full list of entry criteria and to register for further updates, please visit

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