Dr Emma Meredith


Strategic direction; public voice of the Association; sustainability strategy UK and EU; promoting Brand CTPA; external stakeholder engagement; international relations.

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As Director-General I am responsible for the strategic direction of CTPA and I am the public voice of the Association, including providing comments and quotes for the media.  Working with the Leadership Team, we ensure that CTPA concentrates its time and efforts on the tasks and projects that deliver the biggest impact to our members, focussing on our four strategic pillars: Facilitate; Protect; Promote; Lead. 


I also lead the Association’s work focussing on the UK’s exit from the EU and the future UK landscape; external stakeholder engagement; and international relations.  


I represent the CTPA on several committees at Cosmetics Europe (CE) the European personal care association, including CE Board of Directors and the College of Active Association Members, and I am a Vice-chair of the Science Strategic Core Team. 

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