Social Media and Influencer Marketing for the Cosmetics Industry

CTPA was joined by speakers from the Branded Content Marketing Association (BCMA), Competition and Markets Authority (CMA) and Launchmetrics for a panel discussion on responsibly and successfully using influencers and social media marketing to advertise cosmetic products. The discussion looked at the regulations you need to be aware of, best practice, guidance available, and information on this ever growing advertising platform.

---

Speakers

Gordon Glenister

• Global Head of Influencer Marketing, Branded Content Marketing Association (BCMA)

Jason Freeman

• Legal Director, Competition and Markets Authority (CMA)

Bo Kim

• Global Product Marketing Director, Launchmetrics

Carys Smith

• Regulatory Information Officer, CTPA