GB Market - Cosmetic Industry in Figures

In this section:

2022 - Cosmetics and Skincare Drive Growth

In the special collaborative report for CTPA on the GB market from Kantar Worldpanel and Circana, Tim Nancholas, Strategic Insight Director - Health and Beauty, Kantar Worldpanel commented:

"2022 saw a better performance for the toiletry and beauty markets after a tough post COVID 2021. The industry is now worth £8.94 billion up 5.4% year on year, this is a considerable improvement from a -1.6% decline 2021 v 2020. Some inflation boosted this top line performance as we see actual packs purchased down 2.4%, so we should not get too excited!"

"Standout categories were the beauty markets with cosmetics growing 9.3% year on year closely followed by skincare at 8.4%. Fragrance also performed well with an 8% increase in value but could still do better at the crucial Christmas period. Haircare, with our changing usage, struggled with growth of 1.5% and the rest of toiletries at 1.2% year on year, below the inflation rate.

"Given the challenge of less spending power in the population, we can consider 2022 a reasonably good year. Whilst value will be important in 2023, we still want to pamper and treat ourselves and we are prepared to shop around for the best bargains." 


GB Market Statistics Overview

For a full download of 'Cosmetic Industry in Figures' or view in the CTPA's 2022 Annual Report.

CTPA does not have expertise in retailing or marketing trends although we do publish topline market statistics from a collaborative report compiled for the CTPA by Kantar Worldpanel and Circana.