Cosmetics Europe - the personal care association, has issued its latest Market Performance Report noting that the European* cosmetics market was worth EUR €96 billion at Retail Sales Price (RSP) in 2023, making Europe and the USA the largest cosmetics markets in the world (Europe 2022- EUR €88 billion RSP).
*EU-27, Norway, Switzerland & UK
European Cosmetics Market Annual Growth 2021-2023
Market Volume by Country in 2023
The largest national markets for cosmetics and personal care products within Europe are: Germany maintaining its position as the largest market for cosmetics (EUR €15.853 billion), France (EUR €13.749 billion), Italy (EUR €12.530 billion), the UK (EUR €10.998 billion), Spain (EUR €10.404 billion) and Poland (EUR €5.173 billion).
Retail Sales Prices (RSP) in bn euro
Market Growth over 2022 (%)
The top five best performing countries were Lithuania (+19.4%), Hungary (+18.3%), Bulgaria (+15.0%), Czech Republic (+14.7%) and Estonia (+13.3%).
Euro / RSP basis
Market Changes by Product Category 2022-2023 (%)
All categories showed positive growth over 2022 with fragrances and perfumes and decorative cosmetics performing most strongly.
Market Share by Product Category 2023 (%)
SMEs Across Europe 2023
The strength of the entrepreneurial cosmetics industry lies in the mix of both large and small companies. SMEs are key drivers of innovation and economic growth being agile in bringing new ideas to market. The number of SMEs has risen from 8540 to 8,988 SMEs in Europe (EU27, Norway, Switzerland and UK).
Employment Overview 2023
Employment Breakdown 2023
For the full report and further information on the European industry see the Cosmetics Europe website.
