Cosmetics Europe - the personal care association, has issued its latest Market Performance Report noting that the European* cosmetics market was worth EUR €110 billion at Retail Sales Price (RSP) in 2025, making Europe and the USA the largest cosmetics markets in the world.
The following data and images are reproduced with the kind permission of Cosmetics Europe. For the full report and further information on the European industry see the Cosmetics Europe website.
*EU-27, Norway, Switzerland & UK
The largest national markets for cosmetics and personal care products within Europe are: Germany maintaining its position as the largest market for cosmetics (EUR €18.012 billion), the UK (EUR €14.662 billion) France (EUR €14.464 billion), Italy (EUR €12.787 billion), Spain (EUR €11.820 billion) and Poland (EUR €6.399 billion).
The top five best performing countries were Bulgaria (+10.1%), Romania (+9.2%), Portugal (+8.2%), Hungary (+8.1%), and Poland (+7.6%).
The strength of the entrepreneurial cosmetics industry lies in the mix of both large and small companies. SMEs are key drivers of innovation and economic growth being agile in bringing new ideas to market.
