Kantar Worldpanel have collaborated with CTPA for a report on the GB market 2024.
Matt Maxwell, Kantar Worldpanel
"2024 saw sales of the toiletries and beauty sectors increase to £10.3 billion up +8.4% year-on-year, however this is largely driven by a continuation of the trends seen in 2023, with inflation and premiumisation stealing the show whilst category volumes remain relatively flat.
Beauty continues to be the stand-out performer thanks to social media influences, with skincare sales up +12.2% driven by strong performance in prestige and healthcare skincare, closely followed by colour cosmetics growing +10.4% year-on-year and fragrance seeing a +8.6% increase in value, with mass fragrance performing particularly well.
Despite the ‘skinification’ of the haircare category – a new trend where brands look to premiumise the category through new ingredients to provide added gloss to hair, the haircare sector only grew by +4.6%, making it one of the slowest performing categories across Toiletries and Beauty in 2024.
Within Toiletries, the standout performers were deodorants seeing sales increase by +10%, with the stick-format seeing exceptional growth up +43%. Shower and body wash sales were up by +12%."
Matt Maxwell, Business Unit Director - Health & Beauty, Kantar Worldpanel
GB Market Statistics Overview
CTPA does not have expertise in retailing or marketing trends although we do publish topline market statistics from a collaborative report compiled for the CTPA by Kantar Worldpanel with data input from Circana.
Download the full 'Cosmetic Industry in Figures GB 2024'.
