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Claims Focus - ‘Natural’ and ‘Organic’ claims

12/11/2018

natural claims

With a deepening interest in the environment and ‘clean’ living, consumers are seen to be seeking natural and organic options from the cosmetics industry.  In order to provide guidance to the industry on how to calculate and communicate on the natural content of cosmetic products, the International Organisation for Standardisation (ISO) has published new Guidelines.

Are you aware of the new ISO Guidelines on natural and organic products?  Do you know how to use them to calculate the ‘naturalness’ of your cosmetic products and communicate it to consumers? Do you feel confident in substantiating ‘natural’ and ‘organic’ claims for cosmetics?

At the CTPA seminar ‘Cosmetic Claims, what you should know before marketing and advertising cosmetics’ on 11 December, Elsa Dietrich, International Relations Manager at Cosmetics Europe, will provide you with the expertise to use the guidance from the ISO Guidelines for natural and organic products.  The session will also cover interpretation of the data for claims and communication to consumers.

Book your place at the CTPA seminar ‘Cosmetic Claims, what you should know before marketing and advertising cosmetics’ to gain insight and expertise on cosmetic claims and how to comply with the requirements.