CTPA Annual Report 2014 - page 29

Methodology & Data Sources
IRI market tracking data:
Census EPoS data from Asda, Boots, Iceland,
Morrisons, Sainsburys, Superdrug, Tesco,
Waitrose, Wilkinson, The Cooperative Group
(including Somerfield).
Sample EPoS data from Symbol Grocers, other
Coops, independents and chemists.
Other data representation (audit and estimation
methodology) from convenience stores, petrol
forecourts, chemists and other impulse outlets.
Kantar Worldpanel Purchasing data (Worldpanel)
Individual purchasing data from a panel of 30,000
households which for this report will cover other
GB outlets not mentioned above plus Aldi, Costco,
Holland & Barrett, Lidl, Marks & Spencer, Savers,
Bodyshop, bargain stores (such as Poundland,
B&M Bargains, Home Bargains, 99p Stores) and
other smaller outlets.
Kantar Beauty Panel
A panel of 15,000 individuals who record their
purchasing of fragrances, colour cosmetics and
skincare products across all relevant outlets
(including department stores, Boots, Bodyshop, Internet,
mail order and direct sales) via online data entry.
Report Definitions
Measures:
Value Sales = £ sold (in 000s)
% Chg = % change versus same time a year ago
Further Details
IRI
Kantar Worldpanel
29
CTPA Annual Report
2014
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