CTPA Annual Report 2014 - page 26

CTPA Category Estimates December 2014
£000s Dec-13
£000s Dec-14
% Change
Fragrances*
1,348,060
1,318,452
-2.2
Fine Female Fragrance
747,072
729,960
-2.3
Fine Male Fragrance
417,403
416,028
-0.3
Mass Female Fragrance
86,355
79,816
-7.6
Mass Male Fragrance
69,207
64,216
-7.2
Fine Unisex Fragrance
25,831
25,985
0.6
Mass Unisex Fragrance
2,192
2,447
11.6
* includes gift packs/coffrets
Colour Cosmetics
1,348,602
1,361,550
1.0
Face
535,213
529,348
-1.1
Lips
200,315
202,279
1.0
Eyes
371,380
381,925
2.8
Nails
216,470
219,929
1.6
Gift Packs
25,224
28,069
11.3
Cosmetic Industry in Figures
“2014 was a challenging year for the UK Cosmetic and Personal Care market.
Value sales declined down 0.1% while Unit sales were down 0.5% vs. 2013.”
Says Steve Jones, Senior Insight Manager at IRI in the special collaborative report with Kantar Worldpanel for CTPA.
“Cosmetics and personal care have in recent years been
impacted more than food and drink by consumers seeking
to rein in their spending. Clear signs of price sensitivity and
increasing promotion levels (51.8% of all volume sold on
promotion in 2007 vs. 66.5% in 2014) reflect this trend.
“Colour cosmetics and toiletries were among the best
performing categories, up 1% and 0.9% respectively.
Toothpaste in particular is driving toiletries growth thanks
to the success of premium New Product Development (NPD)
products. A growth of 4.2% here more than off-sets decline
in other categories such as shaving soaps, which is being
heavily impacted by the continuing popularity of beards
among British men. Fragrance also experienced a difficult
2014. Fewer buyers drove its decline, particularly those
buying as a gift at Christmas, with ‘Black Friday’ deals at the
end of November impacting the category.
“The weather continued to play a significant role, too.
Although by most standards 2014 produced a good summer,
it did not hit the same heights as 2013 and sun preparation
sales declined, 3.3% vs. a year ago.
“Similarly, a very mild spring and autumn in 2014 had a
significant impact on sales of hand care. Sales were down
8.6% on 2013, which makes this the worst performing
category covered in our report.
“Hair care and shampoo in particular once again
demonstrated the sales-driving power of NPD. In 2014
the average price of newly launched brands across beauty
care was 58% higher than the ‘average’ brand and 5 of
the top 6 new brands in the whole Beauty category were
in the hair care sector.
“So what should we expect from 2015? Economic indicators
in the UK are at their most positive for some time, in Q4 2014
we saw wage growth outstrip inflation for the first time in
6 years and this is expected to continue into 2015. There will
be huge interest in the performance of cosmetics and personal
care this year: as consumers become better off in real terms
will they return to old habits or have the behaviours exhibited
during years of personal recession become ingrained?”
08
26
1...,16,17,18,19,20,21,22,23,24,25 27,28,29,30,31,32,33,34,35,36,...48
Powered by FlippingBook