CTPA Annual Report 2012 - page 26

Cosmetic Industry in Figures
“The total value of the UK’s cosmetics market was static
in 2012 vs 2011.“ So notes Steve Jones of IRI in the special
collaborative report with Kantar Worldpanel for CTPA on
the GB market in 2012.
“The continuation of the tough external environment is
playing a significant role in this and with no expected
signs of improvement on the horizon we should expect
associated trends to continue during 2013.
As consumer recession continues we can reasonably expect
a number of possible changes in shopper behaviour,
from trading down to buying less to save money or even
re-considering whether to buy into certain categories at all.
Cosmetics categories appear, overall, to have been affected
by the tough trading environment more than most other
Fast Moving Consumer Goods (FMCG) categories in volume
terms, perhaps owing to the relatively non-essential nature
of a large proportion of the categories. IRI has looked in detail
across cosmetics categories and finds that consumers are
indeed trading down to smaller pack sizes and that category
volume performance is generally worse where price inflation
is highest, a strong indication that macro issues are the driving
force behind the industry’s sluggish performance.
The weather, too, appears to have left its mark on a number
of personal care categories. For example, with 5% fewer
sunshine hours in 2012 than 2011 and with 14% more
rainfall it is not surprising to see sun preparations again
having a difficult year (value sales down 3.5% vs 2011).
Last year’s star performers, hair colorants and nail cosmetics,
have seen growth slow right down in 2012 (to -1.4% and
+1.8% respectively). Shampoo (+6.4%) and conditioners
(+7.0%) were the top performing sectors this year in value
terms. In both cases price increases and a reduction in the
depth of the average price promotion were the main drivers
of growth.
While 2012 was an undeniably difficult year for the industry
(and many others across FMCG) there were still a number
of significant new product launch successes from across
categories, and strong new product development that
brings real innovation will prove be a significant weapon
in attracting consumers and helping to stimulate renewed
growth in personal care categories.”
CTPA Category Estimates December 2012 (£000s)
Dec ‘11
Dec ‘12
% Change
Fragrance *
1,334,979
1,329,059
-0.4
Fine Female Fragrance
736,651
720,116
-2.2
Fine Male Fragrance
407,838
420,435
3.1
Mass Female Fragrance
96,400
86,642
-10.1
Mass Male Fragrance
66,154
73,422
11.0
Fine Unisex Fragrance
25,067
26,290
4.9
Mass Unisex Fragrance
2,869
2,154
-24.9
* includes gift packs/coffrets
Colour Cosmetics
1,329,211
1,312,740
-1.2
Face
506,674
501,366
-1.0
Lips
205,909
199,310
-3.2
Eyes
378,556
374,607
-1.0
Nails
210,057
213,750
1.8
Gift Packs
28,015
23,707
-15.4
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