Page 29 - CTPA Annual Report 2011

Basic HTML Version

26.
Appendix: Methodology & Data Sources
SymphonyIRI Group market tracking data:
Census EPoS data from Asda, Boots, Iceland,
Morrisons, Sainsburys, Superdrug, Tesco,
Waitrose, Wilkinson, The Cooperative Group
(including Somerfield).
Sample EPoS data from Symbol Grocers, other
Coops, independents and chemists.
Other data representation (audit and estimation
methodology) from convenience stores, petrol
forecourts, drugstores and other impulse outlets.
Kantar Worldpanel Purchasing data (Worldpanel)
Individual purchasing data from a panel of 25,000
households which for this report will cover other
GB outlets not mentioned above plus Aldi, Costco,
Holland & Barrett, Lidl, Marks & Spencer, Wilkinsons,
Savers, Netto, Bodyshop and other smaller outlets.
Kantar Beauty Panel
A panel of 15,000 individuals who record their
purchasing of fine fragrances, colour cosmetics
and skincare products across all relevant outlets
(including department stores, Bodyshop, Internet,
mail order and direct sales) via online data entry.
Report Definitions
Measures:
Value Sales = £ sold (in 000s)
% Chg = % change versus same time a year ago
Contact Details
SymphonyIRI Group:
Steve Jones
SymphonyIRI Group
Tel: +44(0) 1344 746033
E-mail: Steven.Jones@SymphonyIRI.com
www.SymphonyIRI.co.uk
Kantar Worldpanel:
Tim Nancholas
Kantar Worldpanel
Tel: +44(0) 20 8967 4442
E-mail: Tim.Nancholas@kantarworldpanel.com
www.kantarworldpanel.com
Toiletries
Haircare
Skincare
Colour Cosmetics
Fragrances
4.5%
4.1%
3.4%
8.4%
1.9%
Toiletries
Colour Cosmetics
Fragrances
Haircare
Skincare
5.2%
-0.4%
0.5%
5.1%
-3.3%
Sector Year on Year % Change by Value
Sector Year on Year % Change by Units